Re-energising the product range

Les Mill International
Re-energising a long-loved & long-lived product range

In 15,500 clubs and gyms in 80 countries, Les Mills International is the largest creator and marketer of Group Fitness programmes worldwide.

Every quarter the company produces up-dated releases of their 12 group fit programmes, covering communications to gym owners, the instructors to run the programmes and consumers who attend.

Each quarter we develop highly engaging and inspiring visual imagery and messaging that captures the essence of each of the 12 programmes. This activity encourages new gym membership, increased visitation and helps retain customers.