A key part of transitioning from a manufacturing-led to a marketing-led organisation is to have a clear and differentiated value proposition for your products and services
For Metro the job was twofold.
Point Life Magazine
Buying a new home, whether you be a first home buyer or moving from an existing suburb in the inner city, is a very considered purchase. Home buyers take into account a myriad of considerations – from location, amenities, community, streetscape and built environment to price and affordability.
It’s a complex story and, in order to get someone to commit to purchasing a new home, needs to be told.
Depending on your target audience, an annual report can be the company’s best selling tool.
A good example is Metro Performance Glass. Apart from showcasing the vision, values and culture of Metro, their 2015 Annual Report was an opportunity for us to further differentiate Metro from its competitors.
Les Mills developed a new High Intensity Interval Training programme called GRIT – made up of three primary exercise groupings of cardio, strength and plyometric.
RoycroftBrown’s role was to position and launch the new programme, ensuring it was positioned in such a way as to generate immediate demand and the sale of licence agreements to clubs around the world.
Selling new technology, in a very competitive retail environment, by making it relevant.
LG are one of the world’s leaders in home appliance innovation – and their products compete in a very cluttered and highly competitive retail environment.
A constant challenge faced by LG is how to get consumers to understand the benefits of new, unfamiliar and often very technical product improvements.
A very significant part of the James Hardie US revenue and business is generated via the re-cladding of existing homes with James Hardie cladding products. RoycroftBrown created a tablet based sales tool, downloaded via the Apple app store, that enhances the sales process and presents the James Hardie brand in a consistent, compelling way.
Situated on an old air force base on the upper Waitemata Harbor, Hobsonville Point is Auckland’s newest and largest new home land development. The scale of the development is impressive. It’s much more than a housing subdivision, it’s a master-planned community with schools, parks, a farmers market and a host of other public amenities that, a decade from now, will be the size of Devonport (3,000 homes), with just as much character and appeal thanks to the heritage buildings and harbourside location.
Bendon Man & The Vodafone Warriors
Bendon are New Zealand’s leading manufacturer of undergarments for men. However, consideration and relevance of underwear purchase is low amongst males. The opportunity arose for Bendon Man to sponsor one of New Zealand’s most well known sporting teams, the Vodafone Warriors Rugby League team.
Congratulations to the Hobsonville Land Company and the wider team (including us) for being finalist in two categories at last Thursday evening’s TVNZ Marketing Awards.
Although we didn’t walk away with a gong we made a commendable showing with outstanding results for the work.
Well done everyone.