How do you sell a whole suburb?

Hobsonville Point
Situated on an old air force base on the upper Waitemata Harbor, Hobsonville Point is Auckland’s newest and largest new home land development. The scale of the development is impressive. It’s much more than a housing subdivision, it’s a master-planned community with schools, parks, a farmers market and a host of other public amenities that, a decade from now, will be the size of Devonport (3,000 homes), with just as much character and appeal thanks to the heritage buildings and harbourside location.

RoycroftBrown developed a unique brand ‘narrative’ that differentiated Hobsonville Point, establishing it as a desirable place to live whilst generating a valuable stream of sales leads for the new home builders.

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