May 30, 2018 RoycroftBrown

Building value in a commodity market

A key part of transitioning from a manufacturing-led to a marketing-led organisation is to have a clear and differentiated value proposition for your products and services

For Metro the job was twofold.

Firstly, to show that not all glass is created equal, and that there are clear performance benefits to choosing Metro’s glass

And secondly, to inspire them to use glass, in its many and varied forms, in the design and construction of their new home.