A dash of relevance made all the difference

LG_Washing_Machine_Urbis

Selling new technology, in a very competitive retail environment, by making it relevant.

LG are one of the world’s leaders in home appliance innovation – and their products compete in a very cluttered and highly competitive retail environment.

A constant challenge faced by LG is how to get consumers to understand the benefits of new, unfamiliar and often very technical product improvements.

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Transitioning from manufacturing focussed to sales & marketing led

Metro Performance Glass were previously known as Metro Glass Tech. They were the country’s leading supplier of commoditised glass products to the building and construction industries.

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How do you sell a whole suburb?

Hobsonville Point
Situated on an old air force base on the upper Waitemata Harbor, Hobsonville Point is Auckland’s newest and largest new home land development. The scale of the development is impressive. It’s much more than a housing subdivision, it’s a master-planned community with schools, parks, a farmers market and a host of other public amenities that, a decade from now, will be the size of Devonport (3,000 homes), with just as much character and appeal thanks to the heritage buildings and harbourside location.
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Selling underwear to the good ol’ fashioned Kiwi bloke

Leveraging Sponsorship 
Bendon Man & The Vodafone Warriors

Bendon are New Zealand’s leading manufacturer of undergarments for men. However, consideration and relevance of underwear purchase is low amongst males. The opportunity arose for Bendon Man to sponsor one of New Zealand’s most well known sporting teams, the Vodafone Warriors Rugby League team.

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