A key part of transitioning from a manufacturing-led to a marketing-led organisation is to have a clear and differentiated value proposition for your products and services
For Metro the job was twofold.
Selling new technology, in a very competitive retail environment, by making it relevant.
LG are one of the world’s leaders in home appliance innovation – and their products compete in a very cluttered and highly competitive retail environment.
A constant challenge faced by LG is how to get consumers to understand the benefits of new, unfamiliar and often very technical product improvements.
Situated on an old air force base on the upper Waitemata Harbor, Hobsonville Point is Auckland’s newest and largest new home land development. The scale of the development is impressive. It’s much more than a housing subdivision, it’s a master-planned community with schools, parks, a farmers market and a host of other public amenities that, a decade from now, will be the size of Devonport (3,000 homes), with just as much character and appeal thanks to the heritage buildings and harbourside location.
Bendon Man & The Vodafone Warriors
Bendon are New Zealand’s leading manufacturer of undergarments for men. However, consideration and relevance of underwear purchase is low amongst males. The opportunity arose for Bendon Man to sponsor one of New Zealand’s most well known sporting teams, the Vodafone Warriors Rugby League team.