How do you sell a way of life?

Fullscreen capture 20112015 15704 p.m. Fullscreen capture 20112015 20705 p.m. Fullscreen capture 20112015 20713 p.m. Fullscreen capture 20112015 20716 p.m.

Hobsonville Point
Point Life Magazine

Buying a new home, whether you be a first home buyer or moving from an existing suburb in the inner city, is a very considered purchase. Home buyers take into account a myriad of considerations – from location, amenities, community, streetscape and built environment to price and affordability.

It’s a complex story and, in order to get someone to commit to purchasing a new home, needs to be told.

Read more

A dash of relevance made all the difference


Selling new technology, in a very competitive retail environment, by making it relevant.

LG are one of the world’s leaders in home appliance innovation – and their products compete in a very cluttered and highly competitive retail environment.

A constant challenge faced by LG is how to get consumers to understand the benefits of new, unfamiliar and often very technical product improvements.

Read more

Transitioning from manufacturing focussed to sales & marketing led

Metro Performance Glass were previously known as Metro Glass Tech. They were the country’s leading supplier of commoditised glass products to the building and construction industries.

Read more

How do you sell a whole suburb?

Hobsonville Point
Situated on an old air force base on the upper Waitemata Harbor, Hobsonville Point is Auckland’s newest and largest new home land development. The scale of the development is impressive. It’s much more than a housing subdivision, it’s a master-planned community with schools, parks, a farmers market and a host of other public amenities that, a decade from now, will be the size of Devonport (3,000 homes), with just as much character and appeal thanks to the heritage buildings and harbourside location.
Read more

Selling underwear to the good ol’ fashioned Kiwi bloke

Leveraging Sponsorship 
Bendon Man & The Vodafone Warriors

Bendon are New Zealand’s leading manufacturer of undergarments for men. However, consideration and relevance of underwear purchase is low amongst males. The opportunity arose for Bendon Man to sponsor one of New Zealand’s most well known sporting teams, the Vodafone Warriors Rugby League team.

Read more

Re-energising the product range

Les Mill International
Re-energising a long-loved & long-lived product range

In 15,500 clubs and gyms in 80 countries, Les Mills International is the largest creator and marketer of Group Fitness programmes worldwide.

Read more