Closing the sale

The best way to make the sale is face-to-face between customers and key account managers. But how do you ensure you have the right answer, with examples and case studies to back you up, all the time?

Via a tablet based, interactive sales conversion tool that reinforces triggers and overcomes barriers to purchase.

Sometimes the best selling tool is a great endorsement

Metro Performance Glass
Selling Low E by showcasing great NZ design

Architects have an incurable curiosity for ideas and inspiration – and demonstrations of great thinking and product application.

Read more

How do you sell a way of life?

Fullscreen capture 20112015 15704 p.m. Fullscreen capture 20112015 20705 p.m. Fullscreen capture 20112015 20713 p.m. Fullscreen capture 20112015 20716 p.m.

Hobsonville Point
Point Life Magazine

Buying a new home, whether you be a first home buyer or moving from an existing suburb in the inner city, is a very considered purchase. Home buyers take into account a myriad of considerations – from location, amenities, community, streetscape and built environment to price and affordability.

It’s a complex story and, in order to get someone to commit to purchasing a new home, needs to be told.

Read more

Annual reports don’t sell, they’re just a lot of numbers right?

Depending on your target audience, an annual report can be the company’s best selling tool.

A good example is Metro Performance Glass. Apart from showcasing the vision, values and culture of Metro, their 2015 Annual Report was an opportunity for us to further differentiate Metro from its competitors.

Read more

A dash of relevance made all the difference

LG_Washing_Machine_Urbis

Selling new technology, in a very competitive retail environment, by making it relevant.

LG are one of the world’s leaders in home appliance innovation – and their products compete in a very cluttered and highly competitive retail environment.

A constant challenge faced by LG is how to get consumers to understand the benefits of new, unfamiliar and often very technical product improvements.

Read more

Transitioning from manufacturing focussed to sales & marketing led

Metro Performance Glass were previously known as Metro Glass Tech. They were the country’s leading supplier of commoditised glass products to the building and construction industries.

Read more

Re-energising the product range

Les Mill International
Re-energising a long-loved & long-lived product range

In 15,500 clubs and gyms in 80 countries, Les Mills International is the largest creator and marketer of Group Fitness programmes worldwide.

Read more

Corporate Identity

Outside The Box Consulting

Click to visit their website

Outside The Box Consulting
Corporate Identity

OTB Consulting are a newly minted New Zealand management consulting firm specialising in government and political relations, issues management and business strategy.

Read more

Some thoughts on the humble brand name and logo

A logo is a logo is a logo right? Wrong.

Often the first interaction a consumer and potential customer has with a company and its brands are its name and logo. And they can be hugely influential in the perception they have of that company and/ or brand. Read more