Metro Performance Glass
Selling Low E by showcasing great NZ design
Architects have an incurable curiosity for ideas and inspiration – and demonstrations of great thinking and product application.
Les Mills developed a new High Intensity Interval Training programme called GRIT – made up of three primary exercise groupings of cardio, strength and plyometric.
RoycroftBrown’s role was to position and launch the new programme, ensuring it was positioned in such a way as to generate immediate demand and the sale of licence agreements to clubs around the world.
Selling new technology, in a very competitive retail environment, by making it relevant.
LG are one of the world’s leaders in home appliance innovation – and their products compete in a very cluttered and highly competitive retail environment.
A constant challenge faced by LG is how to get consumers to understand the benefits of new, unfamiliar and often very technical product improvements.