Sometimes the best selling tool is a great endorsement

Metro Performance Glass
Selling Low E by showcasing great NZ design

Architects have an incurable curiosity for ideas and inspiration – and demonstrations of great thinking and product application.

Read more

Selling an innovative new product to a global market

Les Mills developed a new High Intensity Interval Training programme called GRIT – made up of three primary exercise groupings of cardio, strength and plyometric.

RoycroftBrown’s role was to position and launch the new programme, ensuring it was positioned in such a way as to generate immediate demand and the sale of licence agreements to clubs around the world.

Read more

Selling new ‘value-add’ products to the hard to sell to

Architects hate being sold to.

Glass is glass is glass right? Well no actually – not any more. Architects and designers need to take into account a whole raft of design and performance criteria when designing for aesthetics, heat, noise, clarity and insulation.

Read more

A dash of relevance made all the difference

LG_Washing_Machine_Urbis

Selling new technology, in a very competitive retail environment, by making it relevant.

LG are one of the world’s leaders in home appliance innovation – and their products compete in a very cluttered and highly competitive retail environment.

A constant challenge faced by LG is how to get consumers to understand the benefits of new, unfamiliar and often very technical product improvements.

Read more

Transitioning from manufacturing focussed to sales & marketing led

Metro Performance Glass were previously known as Metro Glass Tech. They were the country’s leading supplier of commoditised glass products to the building and construction industries.

Read more