February 20, 2016 RoycroftBrown

How do you sell a way of life?

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Hobsonville Point
Point Life Magazine

Buying a new home, whether you be a first home buyer or moving from an existing suburb in the inner city, is a very considered purchase. Home buyers take into account a myriad of considerations – from location, amenities, community, streetscape and built environment to price and affordability.

It’s a complex story and, in order to get someone to commit to purchasing a new home, needs to be told.

But how to do it? The traditional brand television ad or retail press campaign aren’t enough. They’re important elements but on their own are not enough to build the complete picture.

Being such a considered purchase, we created the Point Life magazine series that told the complete story of all the truly unique features and benefits of living in Auckland’s newest and best suburb.