A logo is a logo is a logo right? Wrong.
Often the first interaction a consumer and potential customer has with a company and its brands are its name and logo. And they can be hugely influential in the perception they have of that company and/ or brand.
When it comes to designing strong logos, agencies really need to understand their clients business. The outcome should be directed by the essence of the company and a good understanding of the relationship it has with its customers.
Over the years we have been fortunate to work with a number of companies in the development of their brand naming and logo work and in every case the dynamics and needs differ. So it’s important to have a robust and interrogative methodology to understand the dynamics and needs of the company, its culture, staff, products, services, key stakeholders and customers