November 1, 2015 RoycroftBrown

Positioning the leading on-the-street media company

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Phantom Billstickers
Positioning NZ’s leading on-the-street media company

Phantom are NZ’s leading ‘on-the-street’ media company, with billstickers, café readers and postcards in every major urban centre.

Having originated from the promotion of music gigs and the arts, our brief was to position Phantom as a credible, results-driven media channel for media buying agencies and marketers.

We developed a brand architecture, proposition and follow-on communications that ensures that media planners and buyers include Phantom Billstickers in media recommendations to clients resulting in a significant increase in ‘commercial’ bookings and revenues.