Selling underwear to the good ol’ fashioned Kiwi bloke

Leveraging Sponsorship 
Bendon Man & The Vodafone Warriors

Bendon are New Zealand’s leading manufacturer of undergarments for men. However, consideration and relevance of underwear purchase is low amongst males. The opportunity arose for Bendon Man to sponsor one of New Zealand’s most well known sporting teams, the Vodafone Warriors Rugby League team.

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