Annual reports don’t sell, they’re just a lot of numbers right?

Depending on your target audience, an annual report can be the company’s best selling tool.

A good example is Metro Performance Glass. Apart from showcasing the vision, values and culture of Metro, their 2015 Annual Report was an opportunity for us to further differentiate Metro from its competitors.

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Selling an innovative new product to a global market

Les Mills developed a new High Intensity Interval Training programme called GRIT – made up of three primary exercise groupings of cardio, strength and plyometric.

RoycroftBrown’s role was to position and launch the new programme, ensuring it was positioned in such a way as to generate immediate demand and the sale of licence agreements to clubs around the world.

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Selling new ‘value-add’ products to the hard to sell to

Architects hate being sold to.

Glass is glass is glass right? Well no actually – not any more. Architects and designers need to take into account a whole raft of design and performance criteria when designing for aesthetics, heat, noise, clarity and insulation.

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Overcoming barriers to close-the-sale

A very significant part of the James Hardie US revenue and business is generated via the re-cladding of existing homes with James Hardie cladding products. RoycroftBrown created a tablet based sales tool, downloaded via the Apple app store, that enhances the sales process and presents the James Hardie brand in a consistent, compelling way.

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Corporate Identity

Outside The Box Consulting

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Outside The Box Consulting
Corporate Identity

OTB Consulting are a newly minted New Zealand management consulting firm specialising in government and political relations, issues management and business strategy.

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TVNZ Marketing Awards

Point Life Magazine, Volume 2

Point Life Magazine, Volume 2

Congratulations to the Hobsonville Land Company and the wider team (including us) for being finalist in two categories at last Thursday evening’s TVNZ Marketing Awards.

Although we didn’t walk away with a gong we made a commendable showing with outstanding results for the work.

Well done everyone.