Closing the sale

The best way to make the sale is face-to-face between customers and key account managers. But how do you ensure you have the right answer, with examples and case studies to back you up, all the time?

Via a tablet based, interactive sales conversion tool that reinforces triggers and overcomes barriers to purchase.

Sometimes the best selling tool is a great endorsement

Metro Performance Glass
Selling Low E by showcasing great NZ design

Architects have an incurable curiosity for ideas and inspiration – and demonstrations of great thinking and product application.

Read more

How do you sell a way of life?

Fullscreen capture 20112015 15704 p.m. Fullscreen capture 20112015 20705 p.m. Fullscreen capture 20112015 20713 p.m. Fullscreen capture 20112015 20716 p.m.

Hobsonville Point
Point Life Magazine

Buying a new home, whether you be a first home buyer or moving from an existing suburb in the inner city, is a very considered purchase. Home buyers take into account a myriad of considerations – from location, amenities, community, streetscape and built environment to price and affordability.

It’s a complex story and, in order to get someone to commit to purchasing a new home, needs to be told.

Read more

Annual reports don’t sell, they’re just a lot of numbers right?

Depending on your target audience, an annual report can be the company’s best selling tool.

A good example is Metro Performance Glass. Apart from showcasing the vision, values and culture of Metro, their 2015 Annual Report was an opportunity for us to further differentiate Metro from its competitors.

Read more

Selling an innovative new product to a global market

Les Mills developed a new High Intensity Interval Training programme called GRIT – made up of three primary exercise groupings of cardio, strength and plyometric.

RoycroftBrown’s role was to position and launch the new programme, ensuring it was positioned in such a way as to generate immediate demand and the sale of licence agreements to clubs around the world.

Read more

Selling new ‘value-add’ products to the hard to sell to

Architects hate being sold to.

Glass is glass is glass right? Well no actually – not any more. Architects and designers need to take into account a whole raft of design and performance criteria when designing for aesthetics, heat, noise, clarity and insulation.

Read more

A dash of relevance made all the difference

LG_Washing_Machine_Urbis

Selling new technology, in a very competitive retail environment, by making it relevant.

LG are one of the world’s leaders in home appliance innovation – and their products compete in a very cluttered and highly competitive retail environment.

A constant challenge faced by LG is how to get consumers to understand the benefits of new, unfamiliar and often very technical product improvements.

Read more

Overcoming barriers to close-the-sale

A very significant part of the James Hardie US revenue and business is generated via the re-cladding of existing homes with James Hardie cladding products. RoycroftBrown created a tablet based sales tool, downloaded via the Apple app store, that enhances the sales process and presents the James Hardie brand in a consistent, compelling way.

Read more

Transitioning from manufacturing focussed to sales & marketing led

Metro Performance Glass were previously known as Metro Glass Tech. They were the country’s leading supplier of commoditised glass products to the building and construction industries.

Read more

How do you sell a whole suburb?

Hobsonville Point
Situated on an old air force base on the upper Waitemata Harbor, Hobsonville Point is Auckland’s newest and largest new home land development. The scale of the development is impressive. It’s much more than a housing subdivision, it’s a master-planned community with schools, parks, a farmers market and a host of other public amenities that, a decade from now, will be the size of Devonport (3,000 homes), with just as much character and appeal thanks to the heritage buildings and harbourside location.
Read more

Selling underwear to the good ol’ fashioned Kiwi bloke

Leveraging Sponsorship 
Bendon Man & The Vodafone Warriors

Bendon are New Zealand’s leading manufacturer of undergarments for men. However, consideration and relevance of underwear purchase is low amongst males. The opportunity arose for Bendon Man to sponsor one of New Zealand’s most well known sporting teams, the Vodafone Warriors Rugby League team.

Read more

Re-energising the product range

Les Mill International
Re-energising a long-loved & long-lived product range

In 15,500 clubs and gyms in 80 countries, Les Mills International is the largest creator and marketer of Group Fitness programmes worldwide.

Read more

Corporate Identity

Outside The Box Consulting

Click to visit their website

Outside The Box Consulting
Corporate Identity

OTB Consulting are a newly minted New Zealand management consulting firm specialising in government and political relations, issues management and business strategy.

Read more

TVNZ Marketing Awards

Point Life Magazine, Volume 2

Point Life Magazine, Volume 2

Congratulations to the Hobsonville Land Company and the wider team (including us) for being finalist in two categories at last Thursday evening’s TVNZ Marketing Awards.

Although we didn’t walk away with a gong we made a commendable showing with outstanding results for the work.

Well done everyone.

Some thoughts on the humble brand name and logo

A logo is a logo is a logo right? Wrong.

Often the first interaction a consumer and potential customer has with a company and its brands are its name and logo. And they can be hugely influential in the perception they have of that company and/ or brand. Read more